Where technology meets horticulture

Florintel was founded by Dennis Durieux and Dr. Jeffrey Durieux.
Combining commercial expertise with self-learning AI models developed from real-world trade data, they support growers, breeders, and buyers in achieving better commercial outcomes.

Where the new era of horticulture begins. Florintel helps the horticultural sector trade smarter by combining intelligent technology with real commercial execution, while preserving ownership and identity.
Where the new era of horticulture begins. Florintel helps the horticultural sector trade smarter by combining intelligent technology with real commercial execution, while preserving ownership and identity.
Where the new era of horticulture begins. Florintel helps the horticultural sector trade smarter by combining intelligent technology with real commercial execution, while preserving ownership and identity.

This is how the Florintel Club works

Connect

We start with a Quick Scan of your organization.
We analyze your situation, goals, commercial setup, and data landscape through a focused intake, covering sales, customer relationships, promotion, and growth ambitions.

Optimize

Based on the Quick Scan, we define direction.
We deploy AI models fit for your organization, combined with pricing strategy, sales optimization, relationship management, and targeted promotion, always aligned with your scale and way of working.

Grow

From insight to execution.
Whether you are a small, medium, or larger organization, we help you strengthen margins, improve customer relationships, and build sustainable growth, while maintaining full ownership, identity, and control.

Our service

Florintel Shop

Smart B2B trading platform, weekly updated supply, fast ordering, directly from growers.


Florintel Shop

Smart B2B trading platform, weekly updated supply, fast ordering, directly from growers.


Florintel Shop

Smart B2B trading platform, weekly updated supply, fast ordering, directly from growers.


Florintel Connect

Hands-on commercial support for the horticultural sector. Personal sales execution, relationship management, promotion, and strategic matchmaking, aligned with your organization and customers.


Florintel Connect

Hands-on commercial support for the horticultural sector. Personal sales execution, relationship management, promotion, and strategic matchmaking, aligned with your organization and customers.


Florintel Connect

Hands-on commercial support for the horticultural sector. Personal sales execution, relationship management, promotion, and strategic matchmaking, aligned with your organization and customers.


Florintel IQ

Custom-built, self-learning AI models for the horticultural sector. Supporting pricing, demand, buyer behavior, and decision-making, fit for your organization and way of working.


Florintel IQ

Custom-built, self-learning AI models for the horticultural sector. Supporting pricing, demand, buyer behavior, and decision-making, fit for your organization and way of working.


Florintel IQ

Custom-built, self-learning AI models for the horticultural sector. Supporting pricing, demand, buyer behavior, and decision-making, fit for your organization and way of working.


Why Florintel?

Key points

Academic-grade AI for the horticultural sector

Academic-grade AI for the horticultural sector

Academic-grade AI for the horticultural sector

Third-generation experience, from grower to exporter

Third-generation experience, from grower to exporter

Third-generation experience, from grower to exporter

Commercial execution without takeover

Commercial execution without takeover

Commercial execution without takeover

Let’s work together

Do you prefer email?

info@florintel.nl

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How do we connect?

We reply within 24 hours

Direct access to our team — no bots

We ask smart questions fast

Avatar
Dennis Durieux

CEO

Let’s work together

Do you prefer email?

info@florintel.nl

Copy Icon
Copied Icon

Copied

How do we connect?

We reply within 24 hours

Direct access to our team — no bots

We ask smart questions fast

Avatar
Dennis Durieux

CEO

Let’s work together

Do you prefer email?

info@florintel.nl

Copy Icon
Copied Icon

Copied

How do we connect?

We reply within 24 hours

Direct access to our team — no bots

We ask smart questions fast

Avatar
Dennis Durieux

CEO

Where technology meets horticulture

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© 2025 Florintel. All rights reserved.

Where technology meets horticulture

Sign up to receive the latest news and events from us.

No worries, we don’t spam your inbox.

© 2025 Florintel. All rights reserved.

Where technology meets horticulture

Sign up to receive the latest news and events from us.

No worries, we don’t spam your inbox.

© 2025 Florintel. All rights reserved.