Where technology meets horticulture
Florintel was founded by Dennis Durieux and Dr. Jeffrey Durieux.
Combining commercial expertise with self-learning AI models developed from real-world trade data, they support growers, breeders, and buyers in achieving better commercial outcomes.
This is how the Florintel Club works
Connect
We start with a Quick Scan of your organization.
We analyze your situation, goals, commercial setup, and data landscape through a focused intake, covering sales, customer relationships, promotion, and growth ambitions.
Optimize
Based on the Quick Scan, we define direction.
We deploy AI models fit for your organization, combined with pricing strategy, sales optimization, relationship management, and targeted promotion, always aligned with your scale and way of working.
Grow
From insight to execution.
Whether you are a small, medium, or larger organization, we help you strengthen margins, improve customer relationships, and build sustainable growth, while maintaining full ownership, identity, and control.













